Monday, December 9, 2013

CHAPTER 4 CASE STUDY: NORDEA GOES GREEN WITH IT

1. What business, personal, and social costs are involved when traveling by airplane between Copenhagen and Helsinki?
Ø  Business: Expensive for the company.
Ø  Personal: Time consuming and energy for the person.
Ø  Social: Frequent travelling means less time with family and friends, and less time for oneself. It also cause environmental pollution.
2. How can IT be both the culprit and the solution to environmental problems?
Ø  Solution to environmental problems: Creating more technologies that can reduce travelling times. As examples: video conferencing, teleconferencing, and others.
Ø  Culprit to environmental problems: IT can be a culprit security purposes or break downs.
3. What are the arguments against corporate social responsibility?
These are the obstacles of IT going green, and the idea of changing people's behavior and well established practices. In general people do not like change, because of the expected uncertainty.
4. Why should firms be engaged in making the world more sustainable?
Sustainable world mean stable minds. Firms are there for the people. People work in these firms. Therefore this can result to efficient output. For example: In parallel to the World Sustainable Energy Days, the Energies parmesse, an exhibition and trade show dedicated to renewable energy sources and energy efficiency, is held. It attracts around 100,000 visitors and around 1,000 exhibiting companies.

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